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스마트 컨슈머를 지향하는 호갱

🕑 Added 2020-02-13 14:54:34 +0000 UTC

Comments

Ronny [Rendition]

Extending a bit on what Toy explained, usually the manufacturing cost per unit goes down the more units you manufacture in one run of the assembly line. For example, to bake one bread or to bake 100 breads, you always need the same amount of energy to pre-heat the oven. So the same amount of cost for that energy is either added to the price of 1 bread or 1/100 of that price is added to each bread. That's why manufacturers prefer selling large quantities and that's why they offer volume discount, where large quantities are sold cheaper (similar to buy 4, get 5 offers). Only large (online) stores can afford to buy huge quantities in one go, therefore getting a much lower price from the manufacturer. Small stores can't afford to do this, both for the warehouse space reason (as Toy explained), but also for the reason that products in a warehouse are "dead capital". The store must spend the money to buy from the manufacturer and then it's tied up, i.e. this money can't be used for anything else, like buying other products, paying rent for the shop, investing etc. The money stays tied up until they sell the product to the customer. Of course, the total amount of money that any shop can afford to be tied up in warehouse stock depends heavily on the total turnover (which constantly floods in new money by selling to end customers), and this is where large shops have a huge advantage. They can afford to have millions (or in Won, billions) of products lying around in warehouses and still have enough liquid funds to keep the business running.

EUNZEL

I need to be smarter haha

EUNZEL

진짜 충격 ㅠ.ㅠ 내가 얼마나 바보인지 다시 깨달았어요 ㅋㅋㅋ

rambam

I think the issue is that a store can only hold a certain amount per item so they can't buy huge amounts of each item but online stores can have warehouses just for storage and they can buy large amounts that make the item cheaper to them and for us.

유통마진, 유통비용 따지면 택배비가 싼 경우가 많더라고요