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Chapter 356 Tool Actor
🕑 Added 2025-06-08 14:16:22 +0000 UTCAlthough the fake couple promotion was unsuccessful, the posters of various characters of UBW still appeared on the cover of Entertainment Weekly - although they were all individual posters.
Except for R-sister Medusa who has retired and was replaced by Gilgamesh, all masters and servants have their own separate cover posters.
Actors and actresses began to appear frequently on TV shows, preparing for a good start in the summer season.
In addition to traditional entertainment promotion platforms such as magazines and television, the Fate crew has not given up on the Internet.
[See Moon], fate's official videos always occupy the best promotional window, and all netizens who log in to the website to watch videos will always see UBW's promotional videos and advertisements first.
Fate is also present on other social media platforms.
For example, starting from the last movie, the Fate crew opened official Facebook accounts and various actor accounts at the request of Nanaya for movie promotion.
Before the release of this UBW, Nanaya asked all actors to update the information on Facebook regularly.
Although everyone has some complaints about Nanaya attaching so much importance to this small platform, since Nanaya is the boss, they can only obey his arrangements.
At present, Facebook has only been in development for a short time. Not only has its user scale not reached its future level, but its service content is also pitifully small. It can only be regarded as a promotional channel that is as small as it can be.
But there are not many Internet users these days, and these are the only promotional channels Nanaya can find.
You have to know that Twitter, which was only established in March this year and which was later used by some idiot as a platform for governing the country, can now only be used to send text messages to friends' mobile phones.
While the publicity team was promoting the film in full swing, good news came from Washimine Entertainment - UBW's film rating finally got a PG-13 rating.
Because some of the plots in UBW are suspected of skirting the law, the plot ratings of UBW have always been a bit bumpy.
Although Seven Nights had modified many of the possible R-rated elements when it first started production, there were still many problems for the MPAA.
Perhaps there may be some elements of finding fault, but Washimine is not a member of the MPAA after all, and some things are just suspicions.
Fortunately, thanks to the efforts of Washimine Entertainment, UBW was finally not released in theaters as an R-rated movie.
In fact, in addition to the advantage of the film's audience, the PG-13 rating has another advantage over R-rated movies, which is that it can be successfully shown in various public publicity channels, such as prime time on TV stations.
After UBW officially received the PG-13 rating, Nanaya also specially edited a countdown version of the trailer for the release.
Then Washimine spent a lot of money to have this advertisement appear in the prime time of major TV stations.
At the same time, in mid-April, Nanaya and Washimine held another preview for UBW.
This preview has a strong promotional nature, and all the invited viewers are journalists from professional media, well-known film critics and die-hard fans of Fate.
In other words, Nanaya specially invited someone to praise his own movie.
Therefore, after the preview, all the film reviews that came out, whether from the media, film critics or individual fans, gave positive reviews without exception.
For example, the Chicago Sun-Times said that UBW is definitely the top commercial film of the year, saying that "the plot of the movie is unexpected, but it is closely linked. UBW answers all the questions raised in Fate one by one. Coupled with the outstanding visual effects of IMAX, people are immersed in this legendary story woven by director Nanaya Kiryu."
Ordinary movie fans are also expressing their views on the movie on various Internet platforms.
One fan commented on his blog: "The plot of this movie is beyond my imagination. Since I watched the first half last year, I have been trying to imagine how the second half will develop, but all my guesses are far less surprising than the movie. Long live director Nanaya Kiryu!"
Other fans also spoke out on their usual platforms to praise UBW.
"I just watched the preview, the movie is really great! Especially the protagonist Shirou Emiya, his growth is incredible, but not abrupt! From today on, I will be a die-hard fan of Shirou Emiya!"
"UBW is far superior to Fate in terms of plot and visual effects. I believe it will definitely be the best movie of the year!"
"The special effects and scenes of the movie are far better than the previous one. It looks very enjoyable. Shirou Emiya's performance is extremely dazzling and far exceeds expectations. He has become a true protagonist."
As these messages spread, they make movie fans even more excited.
Even many passers-by cast their eyes on it, wanting to see how good this much-hyped movie was.
In order to let the audience recall the previous plot, and also to attract more people into the plot.
On April 28th, the [See Moon] website launched an event called Fate Festival.
In addition to some video materials about UBW, you can also watch the first half of Fate for free for a limited time of 3 days.
As long as users complete the registration at [See Moon], they can watch Fate even if they are not paid members.
All these made Fate the focus of everyone's discussion for a while, and also made the pre-sale ticket data of UBW soar, becoming the movie with the highest pre-sale box office performance so far.
However, the competition in the summer season is fierce, and if UBW wants to achieve good results, it is not enough to just promote it vigorously.
At the same time, you must be strong yourself. Only if the movie itself is excellent can you ensure that the box office curve will not experience an avalanche-like decline, and at the same time it can withstand the impact of other blockbusters released in the same period.
With the start of a new week and a new month on May 1st, we can really count down to the release of UBW on one hand.
Nanaya doesn't need to worry about the preparations for the release, such as the delivery of film copies, preparations for the premiere, inviting premiere guests, etc. Washimine will take care of it all.
It is enough for Nanaya and the Fate crew to cooperate with Washimine Entertainment's publicity and promotion plan.
With the experience of the first part of Fate, although Washimine Entertainment is still not as good as the traditional six Hollywood studios, it is still an easy task to promote UBW according to the process - although many people have to work overtime like dogs.
In the last period before the release, Nanaya's mind was almost entirely focused on the box office pre-sales of UBW.
For a blockbuster movie, the core of its global box office is in North America, and the core of the North American box office is the first week box office.
Especially during the summer season when there are many commercial films, the first week's box office basically determines the success or failure of a movie.
After all, no one is James Cameron, who can achieve box office growth for several weeks in a row.
The most important thing for the first week box office is the performance of the first weekend, which directly represents the box office appeal of the series IP.
The most typical examples are Star Wars and Marvel, whose pre-sale results alone are higher than the final box office results of many other movies.
Nanaya does not expect UBW to be able to make $300 million in its first week like "Endgame", that is not realistic.
His goal is to earn over 100 million yuan in the first weekend, so that the Fate IP can be established.
Since "Spider-Man 1" two years ago, first-week box office revenue of over 100 million has become a standard for a popular IP.
"Unfortunately, the pre-sale results of UBW are still a little behind those of Pirates of the Caribbean 2."
In a black extended version of Lincoln sedan, Nanaya looked at the pre-sale information and shook his head.
"Isn't it a lot more?" Lily asked puzzledly.
Nanaya tapped Lily on the forehead and said, "I'm talking about the same period data, you little idiot. Don't you see how long we've been pre-selling it? Pirates of the Caribbean 2 has only been pre-selling it for a few days!"
"Well...bad brother-in-law."
Lily covered her forehead with her hands and pouted unhappily.
"In fact, you don't have to be so anxious, senior." Ori comforted, "Disney is much stronger than us in terms of publicity and promotion. And our pre-sale performance of 15 million is also among the best in this summer season."
Nanaya looked at the splashing water outside the window and said slowly, "I hope the first week box office will be higher."
Shion, who was sitting on Nanaya's right, naturally took his arm. She smiled and said, "Don't worry, dear. I believe in your box office appeal."
Nanaya suddenly felt the piercing gazes of others, and he pulled his hand out of Shion's arms without leaving a trace.
However, this is very difficult. No matter how hard Nanaya tries, Shion feels like he has the upper hand.
Nanaya had pressed himself against the car door, but Shion still leaned towards him.
[Big sister, can't you pay attention to your image? ]
Nanaya tried his best to hint at her with his eyes, but Shion just smiled and hugged Nanaya's arm as if nothing had happened, and gave Lily a look of contempt.
"Ku..."
Seeing that Lily was about to have a fit, Nanaya quickly interrupted her.
"Compared to my appeal, Artoria's popularity is the biggest attraction of the movie." Nanaya said loudly, "I regret not choosing to shoot according to the plot of the comic version."
In fact, this is simply impossible. Even if there was no problem with Illya at the beginning, Nanaya would be unlikely to choose a fate line with a female as the protagonist.
After all, mainstream Hollywood is not optimistic about movies with female protagonists right now, and they may even be boycotted. After all, the issue of women's boxing is far from being as popular as it will be 10 years later.
Having Artoria debut as a supporting character first can make her more popular and less conspicuous.
As it stands, Nanaya's operation was very correct, at least Artoria gained enough popularity.
"Hehe, I know I'm the best."
Lily stood tall and proud.
Shion covered her face with a folding fan and looked at her with contempt.
[No matter how popular you are, you little bitch, aren't you just a tool for me to make money?! ]
