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Chapter 374 Thank you, Fox
🕑 Added 2025-06-26 15:26:25 +0000 UTCAlthough Rin is unhappy with Lily in various ways, Lily's popularity does not change based on her thoughts. Just like last year, Miss Saber’
Although Rin is unhappy with Lily in various ways, Lily's popularity does not change based on her thoughts.
Just like last year, Miss Saber’s peripherals are still the best-selling among all characters.
According to statistics, of the five personal covers of this issue of Entertainment Weekly, the covers with Lily's version accounted for more than half of the personal character versions.
But in the final analysis, no matter what method is used, all publicity is ultimately aimed at boosting box office sales.
Washimine has made progress in both traditional media and online media. Through intensive publicity campaigns and high-quality film reputation, UBW's box office has followed a healthy and beautiful curve.
Starting from the new week, UBW continued its own legendary journey.
The decline in box office revenue on weekdays is a normal phenomenon in the film market. The only thing that can be controlled is how much the decline will be.
UBW did a very good job in this regard, perfectly achieving a smooth transition from high box office on weekends to decline on weekdays.
After earning $143.71 million in the first weekend box office, UBW's single-day box office decline on Monday was controlled within 50%, and it completed its first weekday campaign with a box office of $22.3 million.
As a summer popcorn movie, this drop is an incredible result.
UBW's performance on Tuesday was also very good, because Tuesday is the traditional weekly membership discount day for major theaters, and it actually earned $1 million more than Monday.
It wasn't until Wednesday that UBW's strong momentum began to slow down, with the single-day box office falling below $20 million for the first time.
However, this drop has nothing to do with the UBW movie itself. It is simply due to the movie box office rules. Wednesday and Thursday are usually the days with the lowest single-day box office in the week.
In addition, due to the nature of a popcorn movie like UBW, it is impossible for the box office to rise irregularly for several weeks like "Titanic".
But no matter what, although the single-day box office of UBW on Wednesday did not exceed 20 million US dollars, its North American box office has reached 283.5 million US dollars.
It became the first film to break $200 million in North America in 2006, and also became the current North American champion of 2006.
And this was less than a week after the movie was released.
As for UBW's global box office, it is impossible to summarize the data in a timely manner because too many countries and regions are involved.
But from what we know so far, UBW sells quite well around the world.
As soon as the movie was released, it broke the annual box office records in various regions with unstoppable momentum.
Especially in Washimine's home market of Japan, UBW's box office performance in its first weekend and Thursday premiere easily exceeded 1 billion yen.
According to the market rules of Japanese films, Nanaya is not worried at all about UBW's 10 billion box office performance, but he just doesn't know if he can try to exceed 15 billion yen.
After experiencing a two-day low on Wednesday and Thursday, UBW ushered in its second weekend after its release.
None of the movies released this week poses a threat to UBW.
Unless a low-budget dark horse emerges, it is generally speculated that the first movie that will have an impact on the UBW box office will be "The Da Vinci Code", which will be released in a week.
Although the movie model in which big stars alone support the box office is a bit outdated, Tom Hanks' box office appeal plus the popularity of the original novel are still highly regarded.
In addition, because both "The Da Vinci Code" and UBW mentioned the Holy Grail, the distributor Sony Columbia directly took advantage of UBW's popularity.
After obtaining the approval of Washimine, the slogan "This is a Holy Grail War with only mystery and no fantasy!" was used when promoting The Da Vinci Code.
Of course, although there was no rival, UBW's box office in the second weekend still saw an inevitable decline.
Nanaya and Washimine, who are familiar with the rules of Hollywood box office, are well aware of this.
Because of the overly intensive publicity before, they had already driven most of the audience to the cinema.
Although Washimine has been trying to get more viewers to watch the film a second time, in reality most viewers only watch it once at most.
This is the helplessness of most commercial films after the 21st century. Nanaya does not have the ability to violate market laws.
Nanaya drew a line in his mind: as long as the box office drop of UBW is within 60%, he will no longer need to pay attention to UBW.
It's not that we have to abandon UBW, but the box office trend of UBW has stabilized and there is no possibility of a big drop. Next, we just need to let Washimine Entertainment promote it step by step.
As long as this goal is achieved, Nanaya can focus his work on FZ and HF.
Nanaya has not forgotten his ultimate goal for UBW - the annual North American and world box office champion.
In this age without 3D movies, movies with a North American box office of over 500 million and a global box office of over 1 billion are almost rare.
Today's box office target for big-budget commercial films is $300 million in North America and $500 million worldwide.
It can be seen that the biggest contribution of the popularization of 3D technology to the film market is that it has increased the box office by more than 50% while the number of moviegoers remains unchanged.
Nanaya's requirements for UBW are certainly not just $300 million in North American box office. He regards "Pirates of the Caribbean 2" as his competitor and expects UBW to have $450 million in North American market and $1.1 billion worldwide.
To achieve this goal, explosive box office performance in the first week alone is definitely not enough.
At the same time, we must at least ensure that the box office trend remains stable in the next month.
In order to be able to adjust the publicity strategy at any time, Nanaya has been staying in the Washimine North American headquarters building during this period.
In addition to following the latest box office information, Nanaya also personally took part in the war of words between Fox and Washimine by transforming himself into an internet troll, blasting Fox's supporters.
Of course, Nanaya was very aware of his English level. At most, he was just waving flags and cheering in the corner, rather than being the main output.
Although Nanaya thought he was working hard, Shion and the others felt that this guy was simply not doing his job.
"Everyone is working, what are you doing?"
Perhaps she couldn't stand Nanaya's behavior of occupying the conference room all day, so after she could no longer tolerate it, Shion went to find this guy.
“I’m working too.”
Nanaya, who was typing on the keyboard, answered without even looking up.
Shion suppressed her anger and asked, "So what did you do today?"
"The three Fox supporters who were criticized have quit the community."
"That's enough! Go on the show!"
Shion grabbed Nanaya by the back of his collar and dragged him out of the office, and immediately arranged interviews for him with several TV stations.
Nanaya was very dissatisfied with this because he felt that he had less time to criticize others.
Then he was suppressed by Shion with force.
Of course Nanaya would slack off because he believed that there would not be any major problems with his movie.
"That's no excuse for you to be lazy!"
After saying this, Shion punched Nanaya on the back of the head.
Of course, Nanaya’s laziness did not affect UBW’s box office data.
Just like the huge box office success on the first weekend, UBW's box office remained very strong on the second weekend.
Although it is a fan film, after the first wave of popularity was consumed, the attendance rate of UBW has dropped significantly this week.
But it is still the darling of the North American film market and the ruler of the movie box office in May.
UBW's second weekend box office fell by only 54%, closing in $77.6 million in three days, perfectly meeting the seven-night requirement.
So far, UBW has been released in North America for ten days and has earned a total North American box office of 304.5 million US dollars.
This achievement not only consolidates UBW's position as the champion of this year's box office chart, but also makes it several levels more difficult for other movies to achieve this honor.
This made other summer movie crews feel very awkward, even though they didn't think they would eventually win the box office championship.
But before the real big star appears, it would be nice to stay at the top for two days to satisfy my desire.
UBW's performance made many other crews give up the idea. After all, they themselves did not think that their movies could achieve $300 million.
What's more, everyone knows that $300 million is definitely not the end point for UBW.
The second weekend results of UBW were released, and not only people in the industry were surprised, the entire North American entertainment market went crazy.
Although everyone guessed that UBW would be very popular, no one expected it to be this popular.
Everyone originally thought that UBW's performance was at most slightly better than the first half of Fate.
In this situation, everyone believes that UBW has the potential to stay at the top of the box office charts until the end of the year.
This achievement made everyone in Washimine proud.
So on Monday, Shion sent an official email to Fox Chairman Jim Gianopulos in a very formal manner.
The content of the email was very simple, just one sentence: [Thank you FOX! ]
"I heard Jim Gianopulos smashed all the office computers."
Nanaya said to Shion with a gossipy look on her face.
"That's a shame. I really appreciate the publicity they did for us."
Shion wanted to appear calm and composed like a master.
Unfortunately, the obvious gloating smile on her face betrayed her true intentions.
In the first four days of the following week, UBW's box office growth momentum slowed down significantly, and the total box office for four working days just exceeded 25 million US dollars.
This result is not outstanding, but it is within the acceptable range for Washimine and Nanaya.
At the same time, Sony Columbia's big production "The Da Vinci Code" also chose to be released this week.
For the first time since its release, UBW has encountered a notable opponent.
